IMPACT OF MOTIVATION ON PERFORMANCE OF EMPLOYEES IN PRIVATE BANKING SECTOR OF PAKISTAN

Abstract

This paper will thoroughly inspect the impact of motivation on the performance of employees working in private commercial banks located in Karachi, Pakistan. Without motivation it is hard to attain employees’ satisfaction and efficient performance towards organizational objectives. Usually banks like other organizations consider motivation as unimportant and expensive activity. By ignoring its significances banks allocate the finance on other areas but it has been observed that employees cannot achieve quality in their performance and productivity, if they are not motivated towards the effective and successful accomplishment of their specific tasks and fulfillment of objectives and goals set by the bank. The most important target of the bank is to satisfy their customers by providing them with services and financial products of high quality. Hence, in this regard motivated and skilled personnel can play pivotal role. To respond to the research queries a questionnaire has been formulated to retrieve data from a sample of employees of private banks. This study will provide guidance to the banks for pursuing motivation vigorously. Sample has been taken from private banks located in Karachi, Pakistan.