AN INSIGHT INTO FUTURE OF ONLINE INTERNET MARKETING: BIOMETRICS A SOLUTION TO BEHAVIORAL MARKETING

Abstract

Even though we are moving ahead with time, Internet marketing is still an experimental area that which continues to evolve, grow and adapt now and then. Also with the virtual limitlessness space of the www(world wide web), the strategic placements of the internet advertisements and promotional aspects is much more complex and also goes behind the traditional marketing approach of researching demographics as well as consumer’s tastes, preferences and attitudes. Several attempts are being made in the past and also in the present through the fields of marketing and technology to overcome the anonymousness of the computer user’s preferences and interests to move towards and also in line with a direct behavioral approach to online marketing; more specifically speaking identifying the users on the Internet, collecting profiles pertaining to their interests and also delivering advertisements that which appeal to their specific preferences. Attempt has been made in this paper to review the current approaches to Internet behavioral marketing and also its shortcomings as well as Biometrics and its potential for more effective and efficient Internet Marketing Domain.