STARTUP INDIA” FLAGSHIP PROGRAMME- CHALLENGES AHEAD

Abstract

Startup India is a flagship initiative of the Government of India, proposed to build a strong eco-system for nurturing innovation and it will drive sustainable economic growth and generate large scale employment opportunities in the country. The campaign was announced by Prime Minister Narendra Modi on 15 August, 2015 while addressing from the Red Fort. Government aims to empower Startups to grow through innovation and design. The programme is being organized by Department of Industrial Policy and Promotion (DIPP). It calls upon 1.25 lakh bank branches in the country to finance startups by at least one tribal & dalit entrepreneur and one woman entrepreneur. But there are so many challenges in implementing this flagship programme such as lack of funds, lack of efficient mentors, poor marketing, unhealthy management, lack of skilled workers etc.