ECONOMIC ANALYSIS OF BEANS PRODUCTION FOR MARKETING PROFITABILITY IN NORTH-WEST NIGERIA

Abstract

This study evaluated the economic analysis of beans production for marketing profitability in North West Nigeria by examining who profit most among the farmers, wholesalers, and retailers. The paper seeks to find out the marketing margins of farmers, wholesalers, and retailers in North-West Nigeria, as well to ascertain the factors that affect the profitability of beans farm and to identify major constraints to beans marketing in North-West Nigeria. Survey method of statistics was adopted, and a questionnaire was used to sift data from the study population who were farmers, wholesalers, and retailers of beans in the Kano State of Nigeria. Inferential and descriptive statistical tools were used to present the data gotten from a sample population of 450. The study found out that retailer makes the most profit in the selling of beans followed by the farmer and lastly the wholesaler. It is however recommended that marketing margin should be harnessed to promote healthy price advantages to all channel members in the production, marketing and distribution of beans produce. Agricultural extension services should be adequately provided to farmers, wholesalers, and retailers of bean production technologies and market information and they should be encouraged to form bean cooperative societies to take advantage of government policies and programs in North-West Nigeria.