ESTABLISHING CUSTOMER LOYALTY BY ANALYZING SELLING RATE OF AUTOMOBILE SPARE PARTS THROUGH E-COMMERCE

Authors

  • Ms. Shilpi Kulshrestha*, Dr. M. L. Saini Author

Keywords:

Automobiles; Customer loyalty; Revenue; Spare Parts; selling rate.

Abstract

The expeditious rate of development of E-commerce completely changes the pattern of human’s life style. In current decade, E-commerce is fastest emerging technology of world; with this technology we can easily enhance our diameter of the market area for selling and purchasing of Automobiles and its new or old spare parts comfortably via connecting internet with great efficiency, portability and any time –everywhere existence. The main target of this review paper is to analysis selling rate for the E-business marketing of automobiles, its spare parts and services for establishing the customer loyalty in turn of long and strong relationship for the beneficial growth in profit/revenue.

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Published

2018-07-30

Issue

Section

Articles