MARKETING STRATEGY TO IMPROVE SMALL MEDIUM ENTERPRISES SALES PERFORMANCE

Abstract

This study aims to analyze how innovation to marketing stratgei which aims to improve the performance of SME marketing. This research is an explanatory research that tested hypothesis developed from relevant theory kanjian. The location of this research was conducted in Semarang, Central Java, Indonesia and conducted for 5 months. The sample of this study amounted to 100 SMES. The results showed that innovation for the development of SMES marketing strategy to increase sales of SMES products. This study also has limited because it is only done in Semarang city only. In addition to the variables discussed in this study there are also other variables that can affect the improvement of SMES sales performance.