LOVE AS A DELIGHTING FACTOR, AN INNOVATIVE MODEL AND A COMPETITIVE ADVANTAGE FOR COMPANIES AND ORGANIZATIONS

Abstract

Globalization has caused competition for companies and organizations to increase; the search to stay in the market has led companies and organizations to have a continuous process of strategic planning so that they can compete better for survival and try by all means to increase customer satisfaction. A new approach is required, and it should be to orient ourselves to a Civilization of Love. In this article, we want to propose as an innovation that an innovative company seeks to delight its client by aspiring to the enchantment factor "LOVE TO THE NEXT." According to the strategic planning of the organization, it will be obtained a profit margin superior to that of the competition or the increase of the participation in the market since it offers levels of customer satisfaction at prices that the competition will find difficult to match without lowering its profitability.