SURVEY ON AI IN AUTOMATED DECISION-MAKING FOR ADVERTISING: OPPORTUNITIES, CHALLENGES, AND ETHICAL CONSIDERATIONS
Keywords:
Artificial Intelligence, Explainable AI, Generative Adversarial Networks, Real-Time Bidding, Return on Investment.Abstract
The integration of Artificial Intelligence (AI) in digital advertising has transformed the industry by enabling automated decision-making in ad placements, bidding strategies, and content optimization. This survey explores the role of AI in programmatic advertising, real-time bidding (RTB), creative optimization, and fraud detection. Additionally, it examines the ethical and regulatory concerns associated with AI-driven advertising, including data privacy, algorithmic bias, and consumer trust. This paper aims to provide a comprehensive review of AI’s applications in advertising, backed by relevant literature, and discuss the challenges and future directions in the ethical deployment of AI-powered advertising systems.
