ANALYSIS OF AJ MARKET SUPPLY AND DEMAND STATUS AND CONSUMER PURCHASING BEHAVIOR

Authors

  • LIU SHUNA, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM Author

Keywords:

AJ sneakers; cultural trends; private sellers

Abstract

In the AJ shoe market, the flow of products is uncertain. Private sellers may sell shoes directly to consumers or collectors, and collectors may, in turn, become private sellers. Private sellers might also sell shoes to agents. Apart from NIKE’s official flagship stores, price is the primary determinant in this AJ shoe market.

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Published

2025-06-30

Issue

Section

Articles