ANALYSIS OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ENTERPRISE MANAGEMENT MODELS AND RESEARCH ON COUNTERMEASURES

Abstract

This study aims to analyze the impact of artificial intelligence (AI) on enterprise management models and propose corresponding countermeasures. First, it introduces the research background and significance, clarifies the research objectives and methods. Then, it explores the impact of AI on enterprise management models, including automation and intelligent production processes, data analysis and decision support, innovation and product development, customer relationship management and marketing, as well as human resource management. Furthermore, it analyzes the challenges brought by AI to enterprise management models, including technical challenges, organizational and cultural challenges, as well as ethical and moral challenges. Subsequently, countermeasure research is proposed, covering technological development and digital transformation, talent cultivation and organizational structure adjustment, risk management and legal compliance, as well as ethical frameworks and social responsibility. Then, through case studies, the transformation of enterprise management models applying AI is explored in manufacturing, cultural industries, and financial industries. Finally, the main points and findings are summarized, and the future development direction is discussed.