EXPERIMENTAL STUDY ON AI VS HUMAN CREATIVITY IN ADVERTISING OUTCOMES
Keywords:
Artificial Intelligence, Human Creativity, Advertising Outcomes, Consumer Perception, AI-generated Advertisements, Marketing Communication, Creativity, Digital Advertising, Consumer Engagement, Experimental Study.Abstract
Artificial intelligence's (AI) quick development has revolutionized the advertising sector by making audience targeting, campaign optimization, and automated content production possible. This study compares the creativity, customer engagement, emotional appeal, trust, and efficacy of AI-generated versus human-created ads. The study looks at how consumers view ads created by AI systems in comparison to those created by human marketers and creative experts. Surveys, experimental exposure to ads, and comparative study of customer responses were used to gather data. The results show that while human-created ads exhibit greater emotional connection and originality, AI-generated ads perform well in terms of speed and customisation. The study outlines the benefits, drawbacks, and potential ramifications of incorporating AI into creative advertising procedures. The study concludes that a collaborative approach combining AI capabilities with human creativity can enhance advertising outcomes and improve consumer engagement.
