CUSTOMER’S PERCEPTION TOWARDS FOOD TRUCK PRODUCTS IN INDIA

Abstract

Food Truck business is a very famous and a growing business in today’s time. Over the decade, every country in the world has been following the trend of the mobile food business. The silent feature of the food truck business is ‘customer reach and satisfaction’. Along with the increase in people living standards, ‘food on wheel’ business made a popular. According to IBIS World report, the food truck industry in the world has grown an average of 9.3% per year over the last five years. Slowly, this business was becoming popular in India for the last five years and many start-up firms are emerging in the sector. With a good food truck business plan in India, many firms are acquiring good returns on their investments in very short interval of time. This business was in a boom stage in Indian cities like Hyderabad, Bangalore, Delhi and Mumbai. Especially, food truck business was too popular in the emerging city of Hyderabad and food trucks were attracting the customers by offering the variety of delicious food such as local, Chinese, South Indian, north Indian dishes. The present study is aimed at to identify the customer’s perception towards the food available at food trucks and communicate the results to the new entrepreneurs who ready to invest in Food on Wheel business.