Vol. 12 No. 6 (2025): June 2025

Articles

• CONTENT INNOVATION AND STRATEGIES FOR ENHANCING USER STICKINESS ON WECHAT OFFICIAL ACCOUNTS

  HUANG JUNJIA, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  1-5

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• DISCUSSING STRATEGIES FOR OPERATING ACADEMIC JOURNALS' WECHAT PUBLIC ACCOUNTS IN THE SOCIAL MEDIA ERA

  HUANG JUNJIA, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  6-10

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• RESEARCH AND ANALYSIS OF ENTREPRENEURIAL LEARNING

  JIANG HUAN, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  11-13

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• RESEARCH ON THE DEVELOPMENT PATH OF INNOVATION AND ENTREPRENEURSHIP EDUCATION UNDER THE BACKGROUND OF DIGITAL ECONOMY

  JIANG HUAN1, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  14-17

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• ANALYSIS OF AJ MARKET SUPPLY AND DEMAND STATUS AND CONSUMER PURCHASING BEHAVIOR

  LIU SHUNA, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  18-20

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• RESEARCH ON THE CONSTRAINT MECHANISM OF SELLERS' POSITIVE REVIEW REBATES IN CROSS-BORDER E-COMMERCE PLATFORMS

  LIU SHUNA, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  21-25

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• DISCUSSION ON THE IMPLEMENTATION OF BUSINESS ADMINISTRATION IN ENTERPRISE MANAGEMENT

  CAO XIAOCHUN1, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  25-31

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• STUDY ON THE ROLE OF BUSINESS ADMINISTRATION IN IMPROVING THE LEVEL OF ENTERPRISE MANAGEMENT

  CAO XIAOCHUN, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  32-36

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• INNOVATE THE BUSINESS MANAGEMENT MODEL OF ENTERPRISES

  YANG KE, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  37-39

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• ANALYSIS OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ENTERPRISE MANAGEMENT MODELS AND RESEARCH ON COUNTERMEASURES

  YANG KE, SUPERVISOR PROF. DR RAEMAH ABDULLAH HASHIM (Author)

  40-45

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